With 160 years of existence, Boucheron is the ambassador of the French High Jewelry. Recognizable for its audacious collections, the free-spirited jeweler values innovation and boldness.
Committed to preserve its long inherited know-how, Boucheron is also concerned by the future and takes responsibility for its impact on the environment.
Each year, Boucheron reinforces its ethical commitments by increasing the purchase of ethical gold with the target to reach 100% by 2020.
The Maison is also committed to improve the traceability of its stones starting with diamonds, launching a first Market to Mine pilot project in partnership with the GIA.
This dedicated capsule “Mon Amour, je sais d’où tu viens” (My love, I know where you come from) of 11 Canadian diamonds were mounted on solitaires and presented in Boucheron Flagship on 26,
Place Vendôme. This initiative will be rolled-out worldwide from 2020 as part of the Maison customized offer.