Alexander McQueen has been actively progressing in supporting the goals of Kering to reduce environmental impact throughout the supply chain and operations.
In addition to moving forward in sourcing sustainable materials, energy efficiency in operations, and supplier engagement, Alexander McQueen has pioneered the use of an innovative forensic technology with traceability expert Oritain in a pilot project to verify the provenance of leather and to trace the leather through the supply chain. The project is an important step in supporting a supply chain aligned with Kering Standards, with traceability and integrity and represents the brand’s utilization of innovation and technology to advance its sustainability goals.
The company is also relaunching the brand MCQ as a new business model with an innovative and collaborative platform, integrating fashion and technology, utilizing a unique blockchain which registers each item, allowing consumers to interact and engage with the MYMCQ platform via a tag located in each garment. The new MCQ is aiming to integrate circular economy by promoting the extended life and reuse of garments among a community of consumers to be connected through this MYMCQ peer to peer platform.
Alexander McQueen is committed to the sustaining of British craft, employing specialist technicians/artisans who have passed down their skills through generations and who rely on such support in order to survive.
Based on the inter-relationships with UK fashion academics and students which have been built through open-access Bond Street installation space and tailored creative programmes instituted since January 2019, Alexander McQueen offers free access to opportunities to the next generation. The scheme ensures the welcomed involvement of socially and economically diverse participants, and a mutually inspiring involvement for the internal teams who take part. In a practical response to academic shortages, rising fees and student hardship, the first round of a scheme which redistributes unused fabric to fashion schools has been delivered. With the aim of consistency over time, this scheme to minimise textile redundancy and storage will involve further logistical development.