“Regenerative agriculture is a multi-benefit solution which supports Kering’s sustainability ambitions to mitigate our environmental impacts and deliver positive outcomes along our supply chain.” -- Marie-Claire Daveu, Kering’s Chief Sustainability Officer
In fact, the practice of regenerative agriculture has extraordinary outcomes : restoring healthy soils, removing CO2 from the atmosphere and acting as a carbon sink that mitigates climate change. In light of this, we believe we all need to rapidly transition to this sustainable approach as an industry.
So, as another first in fashion, we partnered with the Savory Institute to advocate verified regenerative sourcing solutions and expand the regenerative agriculture framework in fashion’s global supply chains.
An increased world demand for cashmere has resulted in a surge in goat numbers in Mongolia. Exacerbated by climate change, the increased grazing pressure has led to the degradation and desertification of the native grasslands across the country.